Hi, I'm Rachel Gregory
I'm a city girl, born and raised in Manhattan, NY. I grew up playing sports, refusing to wear dresses (sorry Mom), and thinking that I was going to be the first woman in the NBA. And although I was by no means overweight, I definitely spent many years going through chubby-skinny-chubby phases and a ton of 'yo-yo' dieting throughout middle school, high school, and definitely into college.
After a bad ankle injury my junior year of high school, the NBA dream went on hold. Instead of being the athlete, I figured the next best thing was treating the athletes, so I went to the University of Miami for a degree in Sports Medicine. Loved my school, my teachers, and the athletes I worked with, but somewhere along the way I started to develop a new passion for the field of Nutrition & Exercise Physiology.
I decided to pursue it and went on to get my Master's degree in Nutrition & Exercise Physiology from James Madison University, where I became obsessed with learning everything I could about nutrition and building muscle. For my master's thesis, I completed the first-ever human clinical trial on the ketogenic diet in CrossFit athletes, published in the International Journal of Sports and Exercise Medicine. (The full story of that study, and how my coaching has changed since, is here.)
I wrote a best-selling book. I've been coaching women for over a decade now, officially online since 2017. These days I live in Chicago, where I play in a women's flag football league (the NBA dream lives on) and hang out with my dog Mia.
What I do now
I coach women 40+ to build muscle instead of shrinking, so fat loss becomes a phase, not a life sentence.
If you know what to do but can't seem to stay consistent, and you've lost and regained the same weight enough times that you've stopped trusting yourself around it, you're exactly who I built this for.
(And if credentials matter to you: Board Certified Nutrition Specialist, CSCS, Master's in Nutrition & Exercise Physiology, published researcher.)
Home base is The Flex Fam, my coaching community. You get your training and nutrition coaching, and you get a group of women 40+ in your corner who are going through the same things you are. Because on the morning the scale is up three pounds and the mirror talk turns ugly, having other women who get it is what keeps you moving. You realize it's common, you stop feeling so alone, and you keep building the body you actually want, way beyond your youth.
For women who want closer, more personalized support, I also offer 1:1 coaching.
I also co-host the Muscle Science For Women podcast with Ashleigh VanHouten, where we dig into the research behind building muscle as a woman (and have a really good time doing it).
Why do I do what I do?
I believe you should always educate rather than dictate. I don't tell my clients what to do, I teach them HOW to do it and WHY they are doing it so that they can understand and sustain their results long-term.
And your mind controls everything. If we try to separate the mindset work from the physical stuff, the results aren't going to last.
So inside my coaching, we set you up for success on the nutrition and training side, and we actively challenge the limiting beliefs that hold you back. The voice in your head at 10:00 p.m. when you're standing in front of the pantry, debating. The one that shows up after a stressful workday and says you earned that glass of wine. That's the stuff we work through, so the results actually stick.
What you end up with is confidence that bleeds into every other part of your life: family, relationships, work, all of it.
Consistency is not a personality trait. It's the result of the right structure, at the right intensity, built for real life.
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